Forlæns

Conference, 19 March 2026: “Accessible Tourism – From Plan to Practice”

Join in person or online for the conference: Accessible tourism – from plan to practice. Copenhagen, 19 March, 10:00–15:00. In collaboration with: axs4all & Siteimprove.ai. Organised by the AccessibleEU Centre (European Commission).

Thursday 19 March 2026, 10:00–15:00 at Allerhuset, Copenhagen – and online

An official AccessibleEU event.

On 19 March,AccessibleEUandaxs4allhosted a full-day conference at Allerhuset in Copenhagen focusing on accessibility in tourism and the cultural sector.

The conference was sponsored bySiteimprove.

Watch the conference on YouTube
https://www.youtube.com/live/6BSqNMuZKeM
AccessibleEU Centre - European Commission
axs4all
Siteimprove.ai

Practical information

Venue:Allerhuset, Havneholmen 33, 1561 Copenhagen
Organisers:AccessibleEU&axs4all
Language:Danish
Format:Hybrid (attend in person or online)
Accessibility:Wheelchair-accessible building, sign language interpretation, and Danish subtitles
Sponsors:Siteimprove.ai
Recording:https://youtube.com/live/6BSqNMuZKeM

Watch the conference on YouTube

Programme

Image
Speaker
Presentation
Time
AccessibleEU Centre Denmark
Tobias Nyhuus Jensen
AccessibleEU
Welcome and introduction to AccessibleEU
10:00
Portrait photo of a woman with light, shoulder-length hair and blue eyes. She looks into the camera and smiles slightly. She is wearing a dark blouse with a lace collar and a patterned jacket.
Tanja Larsson
Member of Parliament, Social Democrats
Political opening
Cancelled due to illness.
10:10
Portrait photo of a woman with short, light hair and a slight smile, looking directly into the camera. She is wearing a white shirt, a patterned scarf around her neck, and a brown vest. The background is a bright indoor setting with a blurred office area and a green plant in the background.
Jeanet Lemche
CEO, axs4all
What is accessible tourism?
10:25
Portrait photo of Tobias Nyhuus Jensen, a man in his late thirties. He has a beard and brown, slightly unruly hair brushed back which, according to his mother, needs a haircut. He is wearing round glasses and a light blue shirt. His smile is friendly and slightly reserved, like a modern version of the Mona Lisa from the software industry—if she could grow stubble.
Tobias Nyhuus Jensen
National Expert, AccessibleEU
The digital gateway – accessibility starts before the visit
10:45
Black-and-white portrait photo of a woman with long dark hair smiling at the camera. She is standing with her shoulders slightly turned, but looking straight ahead. She is wearing a dark shirt with a dense floral pattern.
Kirstine Hougaard
Project Manager and ESG Lead,
Destination Kystlandet
Tourism for everyone is the strategic guest service of the future
11:00
Participants in the panel debate
Panel debate
Tourists’ best advice on accessibility – with Cathrine Mejdal, Per Juul Larsen & Lars Holm Sørensen
11:25
Lunch
12:00
Portrait photo of a man with short blond hair wearing a dark blazer and a blue-striped shirt, standing on a sunlit tree-lined avenue with a blurred background.
Magnus Berglund
Owner, Accessibility Business
Talk in English:
With the right information and education, you can get more business
12:40
Black-and-white portrait of a woman with long, light hair falling over one shoulder. She looks directly into the camera with a slight smile and is wearing a dark short-sleeved blouse and a small necklace. The background is light and simple.
Mia Kirkegaard Jørgensen
Project Manager, Muskelsvindfonden
Cirkus Summarum: Circus for everyone
13:10
Black-and-white portrait of a smiling man with short, slightly messy hair and stubble. He is turned slightly to the side and looks into the camera. He is wearing a light shirt with narrow vertical stripes, and the background is light and simple.
Martin Backs
Project Manager, Destination Vesterhavet
The vision in Hvide Sande
13:30
Coffee break and cake
14:00
Portrait photo of a man with dark hair wearing a black blazer and a burgundy turtleneck, standing with his arms crossed in front of a light wall with abstract art in the background.
Christian Søgaard
Director, BRAINJUICE
Neuroquality – The quality label of the future for cognitive accessibility in tourism
14:15
Portrait photo of a woman with long, light, curly hair wearing a black blouse, standing in front of a blue background.
Dorte Nørregaard
Director, Knowledge Centre on Disability
Presents the report: “How can museum experiences be for everyone?”
Cancelled due to illness. See instead:
–The report
–Video interview about the report
14:35
Portrait photo of Tobias Nyhuus Jensen, a man in his late thirties. He has a beard and brown, slightly unruly hair, brushed back and, according to his mother, in need of a haircut. He wears round glasses and a light blue shirt. His smile is friendly and slightly reserved, like a modern version of the Mona Lisa from the software industry—if she could grow stubble.
Tobias Nyhuus Jensen
National Expert, AccessibleEU
Closing remarks
15:00
Free time for networking and coffee
15:10
Thank you for today
16:00

Speakers

Speakers at the conference:

Portrait photo of a woman with short, light hair and a slight smile, looking directly into the camera. She is wearing a white shirt, a patterned scarf around her neck, and a brown vest. The background is a bright indoor setting with a blurred office area and a green plant in the background.

Jeanet Lemche

CEO
axs4all

"What is accessible tourism?"

Portrait photo of Tobias Nyhuus Jensen, a man in his late thirties. He has a beard and brown, slightly unruly hair, brushed back and, according to his mother, in need of a haircut. He wears round glasses and a light blue shirt. His smile is friendly and slightly restrained, like a modern version of the Mona Lisa from the software industry—if she could grow stubble.

Tobias Nyhuus Jensen

National Expert
AccessibleEU

"The digital entry point – accessibility starts before the visit"

Portrait photo of a woman with light, shoulder-length hair and blue eyes. She looks into the camera and smiles slightly. She is wearing a dark blouse with a lace collar and a patterned jacket.

Tanja Larsson

Member of Parliament
The Social Democrats

Portrait photo of a man with short blond hair wearing a dark blazer and a blue striped shirt, standing on a sunlit avenue with trees and a blurred background.

Magnus Berglund

Owner
Accessibility Business

“With the right information and education, you can get more business”

Portrait photo of a woman with long, light, curly hair wearing a black blouse, standing in front of a blue background.

Dorte Nørregaard

Director
Knowledge Centre on Disability

Presents the report: "How do museum experiences become accessible to everyone?"

Black-and-white portrait photo of a woman with long dark hair smiling at the camera. She is standing slightly turned at the shoulders but looking straight ahead. She is wearing a dark shirt with a dense floral pattern.

Kirstine Hougaard

Project Manager and ESG Lead
Destination Kystlandet

"Tourism for all is the future’s strategic guest service"

Black-and-white portrait of a woman with long, light hair falling over one shoulder. She looks directly into the camera with a slight smile and wears a dark short-sleeved blouse and a small necklace. The background is light and simple.

Mia Kirkegaard Jørgensen

Project Manager
Muskelsvindfonden

"Cirkus Summarum: Circus for everyone

Portrait photo of a man with dark hair wearing a black blazer and a burgundy turtleneck, standing with arms crossed in front of a light wall with abstract art in the background.

Christian Søgaard

CEO
BRAINJUICE

Neuroquality – The quality label of the future for cognitive accessibility in tourism

Portrait photo of a smiling woman with red hair and blue eyes, wearing a grey blazer and a light shirt, photographed close up with a soft, blurred background.

Cathrine Mejdal

Accessibility consultant
Mejdal Consulting

Panel debate: Experiences from users of cultural and tourism offerings

Black-and-white portrait of a smiling man with short, slightly messy hair and stubble. He is turned slightly to the side and looks into the camera. He is wearing a light shirt with narrow vertical stripes, and the background is light and simple.

Martin Backs

Project Manager
Destination Vesterhavet

Portrait of a man with short dark hair and glasses, wearing a light grey sweater over a shirt with a colourful pattern. He looks calmly and with a slight smile at the camera. The background is bright and blurred.

Per Juul Larsen

Sales Consultant
JYSK

Panel debate: Experiences from users of cultural and tourism offerings

Black-and-white portrait of a smiling man with short hair looking directly into the camera. He is wearing a dark shirt, and the background is light and simple.

Lars Holm Sørensen

Accessibility expert
Acquia

Panel debate: Experiences from users of cultural and tourism offerings

About the conference

The rules of the game are changing in the tourism and culture sector.

Large hotel chains work systematically with accessibility as part of their brand and business strategy. Destinations use accessibility actively in their development and ESG efforts. Museums and attractions are discovering that hospitality in practice is also about clear communication, realistic descriptions, and staff who know how to help.

At the same time, studies show that up to 41% of Danes who have a disability or are relatives of someone with a disability opt out of experiences where accessibility is perceived as inadequate or not credible.

The question is therefore no longer whether you should work with accessibility – but how to do it wisely, credibly, and in a commercially sustainable way.

At this conference, we bring togetherAccessibleEU(European Commission) andaxs4allstakeholders from across the value chain and move from principles to practice. Among others, you will meet:

  • Destinations that integrate accessibility into their development strategy
  • International profiles showing how accessibility creates more business
  • Cultural institutions working concretely with guest experiences for everyone
  • Perspectives on the upcomingEU Disability Cardand new European frameworks
  • Opportunity to network with decision-makers and practitioners from across the entire tourism value chain

The goal is not to showcase perfect solutions, but to make it easier to get started – and take the first steps.

Sign up here and go home with concrete examples, new perspectives, and ideas you can put into practice right away.

Overview photo taken from above in a bright museum gallery with large windows, where sunlight casts square shadows on the floor. Several visitors move around among paintings hanging on the wall to the right. A man leads a guide dog in a harness. A person in a wheelchair sits with a companion. A family with two children stands together looking toward the wall. The room is open, with plenty of space between people and a bench in the background.

The event is part ofAccessibleEU– the European Commission’s initiative to strengthen accessibility and inclusion across the EU.

See an overview of all Danish AccessibleEU events here:AccessibleEU events